Tuesday, March 6, 2018

Java Junkie: My 30-Day Trial of Elevate Coffee

A lot of folks around here are waking up to Elevate Brew Coffee.
(Image courtesy of Marie Molnar)
So, in the little town where I live, there’s been sort a groundswell for a healthy coffee called Elevate. I decided to check it out for myself. Wait, I think I’m getting ahead of myself a little.

Let me start again.

I meet a friend for coffee a few times a week. A little more than a month ago, my friend, who's a professional fitness athlete, told about an instant coffee she'd started to drink and suggested that I try it.

I said, “Instant coffee? Um, no thanks.”

After a few more days, my friend told me that this instant coffee, Elevate, was really changing her life. She told me about another mutual friend, a local business owner, had been drinking the coffee and lost a ton of weight.

I said, “Yeah, that’s great. Whatever.”

Finally, my friend gave me a couple of single serve packets so I could try it myself. So, I did. Frankly, the first time I drank a cup of Elevate, well, I felt . . . different. It was good feeling. It wasn’t so much the taste, but the way it made me feel.

During my single father journey, admittedly, I’ve become a java junkie. On a typical morning, I'd drink a half a pot of coffee, or about eight cups, at home. Then, have a couple of more cups at a café during the day. Ironically, I’d drink as much as a half-gallon of coffee a day, but I’d still crashed every afternoon. I had tried everything I've heard would eliminate the afternoon crash from Vitamin B to 5-Hour Energy and Red Bull, but nothing worked for me. Literally, there were days when traveling for business I’d have have to stop at a highway rest stop to catnap.

I’d drink as much as a half-gallon of coffee a day, but I’d still crashed every afternoon.

After drinking one cup of Elevate a day for a few days in a row, I noticed a couple of other effects from the coffee that gave me pause. I resolved to do a test, albeit not necessarily scientific. Using myself as the guinea pig, I resolved drink one cup of Elevate Brew Coffee each morning for a month and report my findings. My 30-Day Elevate Test ended on Saturday, March 4, 2018. These are the results.

Company marketing materials claim:

Drinking Elevate Brew Coffee will help you lose weight, feel great, and change the way your brain craves the wrong foods. We attach the root of your bad food eating habits in your brain while suppressing your appetite. Your body will reboot, burn more calories, and speed up your metabolism.

Included on the list of ingredients, Elevate’s “proprietary blend,” are caffeine anhydrase and other natural stimulants from a number of sources including dark roast coffee, espresso, cocoa, green tea, and green coffee extract. Another ingredient, chromium polynicotinate reportedly helps to improve the effectiveness of insulin to keep blood sugar at an optimal level and reduce carbohydrate cravings.  Other claims made by Elevate include more natural energy, more clarity and focus, elevated positive mood, memory booster, increase metabolism, curb hunger cravings, eliminate jitters, and lose weight naturally.

In spite of the “official” name, Elevate is not a “brew coffee.” No one will confuse the taste of Elevate with brewed coffee or a pour-over using good, fresh-ground beans. Frankly, Elevate’s a little bit bitter and has a hint of an herb flavor. It certainly isn’t any worse than Sanka, though, which I would occasional choke down during my college days when cramming. I drink my coffee black, but my friend who drinks it adds a little bit of non-dairy creamer to take the edge off.

Did Elevate deliver more energy for me? Absolutely. Whereas, I would drink eight cups of regular coffee a day, one Elevate each day immediately stopped my afternoon crash. Elevate’s claim that its coffee does not create “jitters” has been true for me. Finally, at the end of the day when it was time to sleep, wow, did I sleep well? Yes, I did. I slept the sleep of the innocent, although there is still some question about the state of my innocence.

At the end of the day when it was time to sleep, wow, did I sleep well? Yes. I slept the sleep of the innocent, although there is still some question about the state of my innocence.

One, rather irritating, consequence of drinking one cup of Elevate is the diuretic affect it had on me. For about the first two weeks, I had to empty my bladder on the hour, if not more frequently. Frankly and pardon the reference, I had to (urinate) like a race horse on Lasix. Because of the increase in urination frequency, I was often thirsty. I estimate I drank a gallon or more of water each day to remain hydrated. The good news? The diuretic influence of the coffee moderated to almost normal during the third week.

For me, the weight loss impact has been moderate. The first time I stepped on a scale was on Day 5 of my 30 Day Elevate Test. I’d lost four pounds. However, I’m certain that weight loss was water. On Day 7, I stepped on the same scale and I’d gained back two pounds. My net loss wast two. My weight did not change by as much as an ounce for almost three weeks. Then, on day 25 when I stepped on the scale, I dropped those two pounds again and I'm pretty sure that is real weight loss and not just water. So, my net loss is about four pounds, which is within the range of my regular weight fluctuation. My professional athlete friend lost exactly 5% of her body weight in roughly five weeks. The business owner whose body type is similar to mine has dropped 15 pounds.

And, yes, my craving for carbohydrates has declined precipitously. I had been in the habit of munching on nachos or chips ‘n’ salsa while watching a ball game in the evening before bed. Now, I rarely eat again after having dinner at around six o’clock each evening.

As far as the other claims about providing more clarity and focus, an elevated positive mood, and a boosted memory, I’m not sure Elevate has really done any of those things. I’m usually in a pretty good mood and I don’t think Elevate has had any impact.

Want to learn more? Click HERE.

One unintended consequence that has turned out to be a nice benefit, at least for me, is some money saving. During a typical month, I’d go through at least two pounds of Dunkin’ Donuts coffee at home at a cost of $10 per bag. Then, I’d buy more coffee at a café on weekdays, or on at least 20 days during the month at $5 per day. In total, I spend about $120 each month on coffee. Now, I only want (need) one cup of Elevate each day to satisfy my coffee and caffeine appetite. Considering month’s supply of Elevate is $50, I saved about $70 this month. Now, rather than sipping coffee all morning and during the early afternoon, I drink lemon water instead.

Bottom line? While I’m not sure every one of Elevate’s claims were true for me, the benefits that have impacted me have been well worth the investment. I’ve had the energy to avoid “hitting the wall” in the afternoon. My food cravings have curtailed, but the jury is still out whether it will have a material impact on my body mass index. Anecdotally, I know a people who have lost weight while drinking Elevate. My biggest complaint, the diuretic aspect of Elevate, was distracting for a couple of weeks. However, that hadn’t been as much as an issue as the month progressed.

Snake oil?

I don’t think so. In fact, solely based on the fact that Elevate has eliminated my afternoon crash, I recommend it to people who experience a similar problem. If it also makes people get healthier by assisting weight loss and reducing the likelihood of diseases linked to obesity like heart disease, diabetes, and osteoarthritis, among others, well, that’s pretty good, too.

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